Why Make a YouTube Channel?

When YouTube was first announced back in 2005, I laughed. "Who would want to see everyone's home movies, blurry phone videos, and amateur attempts at cinematography?" I thought. Time marched on and I watched the rise of YouTube and video in general, though rarely watching any videos myself. I was always more of a reader than a watcher. When my daughter (born a year before YouTube came online) entered grade school, I watched in fascination as she was drawn to both the silly as well as educational videos on YouTube. I thought she was unusual until I talked to other parents and discovered that nearly all of the other kids were attracted to it as well. I began to think of them as the YouTube generation, but I personally stayed away. What did YouTube really have to offer us "adults" other than the odd '80s music video or funny SNL clip?

The problem with this question is that we're looking at YouTube solely as a consumer, not as a creator. When we flip the question around and ask what YouTube can offer us as content creators, we find much different answers.

• Over 90% of 18-44 year old American internet users watch videos on YouTube. That's TWO BILLION active monthly users. Think about it. Nearly everyone we know is watching YouTube.
• On mobile devices alone, YouTube reaches more adults aged 18-49 during prime time than ANY cable network does in an average week. It's the new TV.
• YouTube is the world’s second largest search engine, and is the second most trafficked website behind Google. (Oh, and Google owns YouTube.)
• YouTube is STILL growing. This is the perfect time to get started. Video IS the future.

So once you really look at it, YouTube has truly amazing reach. A vast majority of the people you want to reach are on YouTube watching videos (even if we personally aren't into it). And unlike a web site or blog we create on our own (which certainly has its own merits), YouTube has a built-in audience already present. What if we could tap into that massive audience ourselves to amplify our own message and reach new people? What if we could use YouTube as a springboard for success?

It all sounds great, doesn't it? But if you're anything like I was several years ago, the whole idea that YouTube is a VIDEO-based platform is rather terrifying. Most content creators, especially bloggers, just want to write and reach people through words and maybe some pictures, but not video. If we were all into making videos, we would have started on YouTube to begin with. Believe me, I get it.

But here's the hard truth. If you want to reach people, you need to go where the people are ... and these days, most everyone is on YouTube. YouTube is not just a social media platform (in fact, it isn't one at all). YouTube is a POWERHOUSE of a content delivery and discovery engine.

So the question really is, why would you NOT be on YouTube in this day and age? The only things that might be holding you back are fear, lack of time, and lack of information.

Because we both know it's not as simple as making some random videos and uploading them to YouTube. When you consider that over 300 hours of video are uploaded to YouTube every minute, it can be challenging to stand out and get noticed.

And that's where THIS course comes in. In YouTube TakeOff, I share everything that I've learned about creating a successful YouTube channel that grew to 100k subscribers in less than a year. I will share everything I did to catapult my channel and put it on a steeper growth trajectory than any other content creator in my niche. I dispel all of the myths and stereotypes. You'll know what you need to do, in the order it needs to be done to find success and reach all those lovely people who are just waiting to learn from you.

You can do this, and I can help! Let's get started, because I'm so excited to see YOU take off on YouTube!