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COURSE CRUSH Master Course
Welcome to COURSE CRUSH!
The $1,000,000 Course: My Transformation Story (6:43)
Why Make a Course? (4:13)
What You'll Get Out of COURSE CRUSH
What You Need For This Course (0:48)
The Meta Story (1:46)
A Note to My Beta Testers
A Successful Course Begins With You! (Pre-Assignment) (9:16)
Step 1: Ask Your People
This First Step is the Most Important Step (9:46)
Why Do Pain Points Matter?
Who Are Your People?
Find Your People's Pain Points
CASE STUDY: The Survey Experiment for JenniferMaker
Assignment 1: Ask Your People
Step 2: Pick a Profitable Topic
Evaluate Your Data (4:17)
Find a Specific Solution to Their Pain Points
Understand What Makes a Topic Profitable
Pick Your Course Topic
CASE STUDY 1:: Evaluating Data for JenniferMaker
CASE STUDY 2: Camera Ready
Assignment 2: Write Out Your Course Topic
Step 3: Outline Your Course
Choosing a Course Name That Attracts and Sells (9:12)
Creating Your Course Outline
Filling In Your Outline with Lessons
Adding Assignments to Your Outline
Making the Outline Itself
CASE STUDY: Camera Ready
Assignment 3: Name Your Course and Units
Step 4: Determine Your Pricing
How to Decide How Much to Charge (1:52)
Course Price Calculator Worksheet
Why It's Better to Charge More Than Less
Creating Tiered Pricing
Shake Your Money Makers
Pricing Tips
CASE STUDY: Camera Ready
Assignment 4: Price Your Course
Step 5: Set a Release Schedule and Format
To Drip or Not Drip (4:09)
Open/Close Enrollment or Evergreen?
What About Beta Courses?
CASE STUDY: Camera Ready
Assignment 5: Schedule Your Course
Step 6: Promote Your Course
Promoting Your Course is Critical (6:14)
Creating Your Course Sales Page
Creating a Launch and Marketing Plan
CASE STUDY: Camera Ready's Launch (first launch/bundle debut)
CASE STUDY: Cut Above Fall 2019 Launch (a major course's 5th launch)
CASE STUDY: Pinterest Launch Plan (First launch/Evergreen)
Assignment 6: Create Your Launch Plan
Step 7: Create Your Content
Creating Killer Content (4:49)
Course Content Types
Producing Video & Audio Content
Organizing Your Units and Modules
Assignment 7: Write or Record a Course Overview (1:26)
Step 8: Automate With Integrations
Why Integrations Make a Difference! (2:53)
Setting Up Email Integrations
Student Welcome Sequence (Swipe File)
Setting Up Landing Page Integrations
Assignment 8: Set Up a Welcome Email for Your Students
Step 9: Support Your Students
Decide On Your Level of Support (4:02)
Solution Lists
Email Support
Facebook Support
Chat Support
Assignment 9: Decide On Your Support Level
Step 10: Scale Up
Expanding Content (3:40)
Features You Can Add to Enhance Value
Techniques You Can Try to Increase Revenue
Affiliate Programs
CASE STUDY: Scaling Up CUT ABOVE
CASE STUDY: Scaling Up LIST LOVE
Assignment 10: Plan Your Next Step
Open/Close Enrollment or Evergreen?
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