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LIST LOVE Master Course
Welcome to the LIST LOVE Master Course!
Welcome to LIST LOVE! (3:21)
Request Access to Our Private Facebook Group
What You Need for This Course
Who is Jennifer? (13:24)
Love Your List: Why a List is SO Important and How it Can Rock Your World
Why Do You Need a List? (4:29)
Introduction to List Building E-Book
16 Sweet Facts About Email Marketing
List-Building Terms
Methods of List Building
The LIST LOVE Formula: An Overview (3:22)
Pre-Assignment: Preparing For Changes (1:54)
STEP 1: Make Freebies They'll Love!
What Makes a Great Freebie (6:27)
What Do Your Readers REALLY Want? (5:19)
Pick a Freebie For Your Niche (6:26)
How to Make a Freebie in Google Docs (Free) (5:40)
How to Make a Freebie in Canva (Free, with Paid Upgrade Option) (9:00)
How to Make a Freebie in Adobe InDesign (Paid Software with a Free Trial) (7:14)
How to Make a Freebie with a Graphic Designer (Paid)
Assignment 1: Make a Freebie They'll Love! (1:53)
STEP 2: Set Up a Freebie Delivery Method
Methods to Deliver Your Freebies to Your Fans
Uploading Your Freebie Files
How to Create a Password-Protected Page Without Plugins (4:07)
Securing Your Blog for Your Library, Opt Ins, and Better Traffic
Formatting Your Password-Protected Page
Should You Use Images In Your Password-Protected Page?
Should You Use Essential Grid (optional, paid plugin)?
Making it Easy to Find Your Freebie Page
Upgrade #1: Add Code to Your Page
Upgrade #2: Make a Landing Page
Upgrade #3: Organize Into Sections Without Plugins
Setting Up a GDPR-Compliant Password-Protected Page
Assignment 2: Set Up Your Delivery Method
STEP 3: Tailor Your Blog Posts to Promote Your Freebie
How Your Post Must Relate To Your Freebie (3:09)
How to Lead Readers to Your Freebie in a Post
Tips for Creating Posts that Get Clicks
Create a Highlight Box to Draw Attention to Your Freebie
Assignment 3: Write a Blog Post Tailored to Your Freebie
STEP 4: Build Forms To Lead Readers to Subscribe
Setting Up Your Email Marketing Platform for Freebies (3:16)
How to Create a Simple Form with ConvertKit
How to Create a Simple Form with MailerLite (23:58)
Edit Your Form Settings
How to Embed a Form in Your Blog Post
How to Create and Embed a Custom Form with ConvertKit
Setting Up MadMimi for Your Resource Library
Assignment 4: Build a Form and Embed it in Your Post
STEP 5: Share the Freebie Immediately and Generously
Sending the Password Immediately Upon Signup (1:57)
Sharing the Password With Every Email
Assignment 5: Setup Your ESP to Share the Password Liberally
STEP 6: Publish and Promote Your Blog Post with Subscribers in Mind
Test Your Form and Freebie (3:11)
How and Why to Promote
Facebook Group Promotion for Subscribers
YouTube Promotion for Subscribers
Pinterest Promotion for Subscribers
SEO for Subscribers
Facebook Ad Promotion for Subscribers
Assignment 6: Publish and Promote Your Tailored Post
STEP 7: Welcome Your New Subscribers
Craft Your Welcome Sequence of Emails (3:06)
A Word About Email Formatting
Swipe My Sequence
Ideas For Sequence Content
How to Set Up Your Welcome Sequence
How to Prevent Subscribers From Getting Your Welcome Sequence Again
Assignment 7: Create and Start Your Welcome Sequence
STEP 8: Send Your Love to Your List Consistently
Why (and How) to Write Love Letters (2:25)
How Often to Write Your People
Help! What Do I Put In My Letters?
Create an Email Calendar With Topics
Best Practices for Newsletters
Improving Email Deliverability
Assignment 8: Create Your Email Calendar
STEP 9: Personalize and Segment Your Emails
When and How to Use First Names (3:27)
Beyond a Name: Other Ways to Personalize Emails
How to Segment an Unsegmented List
Assignment 9: Start Segmenting
You Did It! (1:23)
Checklists
New Freebie + Post Checklist
GOLD BONUSES: List Building & Monetizing
E-Mail Challenges and Mini-Courses
Facebook Groups (Join Requests)
Monetizing with Tripwires
Monetizing with Amazon Prime Day
PLATINUM BONUSES: Segmenting, Affiliate Revenue, & Freebie Templates
Segmenting Your List with Forms and Tags
Monetizing Your List with Affiliate Programs
Jennifer's PRO Freebie Template Library
Join My Affiliate Program
How to Apply (2:27)
Things To Do After Becoming an Affiliate
Promotional Images for Affiliates
Email Swipe Copy
How and Why to Promote
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